Reduce prices to the unemployed

These are certainly hard times for most people. The last recession Ireland experienced does not seem as difficult and widespread as the one we are experiencing now. This time around is different, as so many people had put themselves in a position of huge debt before the enormous downturn. Many young couples are experiencing difficulty for the first time and the fall from the boom times is taking its toll.

As a business owner I am too well aware of the current economic struggle and the recessions indifference as to where the axe will fall. Painfully I have observed many friends losing their jobs. It is regardless of their abilities or record of achievement, but more for the need of companies to downsize due to a retracting marketplace.

It is precisely at a time like this, we all need to pull together and look for opportunities to help each other where we can. The neediest in our society are within the masses of unemployed and all businesses should realise that their capacity to spend for goods and services is near to non existent and represents a very small fraction of their turnover. I do appreciate that many businesses are struggling to pay their costs and remain open, however should this sector be a fraction of your revenue, an increase in volume will justify a lower margin. Given that you will be covering your costs, your profit can be the help you have given others. I am sure your help will be appreciated long into the future.

September is a particularly expensive time for families as the children return to school, the nights draw in and the weather deteriorates. The need for finance is very demanding and brings enormous strain and pressure to bear. As business owners we have the capacity to ease this pain on the unemployed and I ask that you consider reducing your prices to them, in particular for items that would be considered necessities.

As the owner of two businesses I am discounting my prices until the end of September as a trial period as follows.

Motorway Parts & Accessories. A discount of 20% will apply to all service and vehicle maintenance products.

Automotif Tyre & Service Centre. A discount of 10% will apply to all mechanical services and products.

All discounts apply only to what I consider to be necessities in the upkeep, safety and maintenance of the vehicles, as opposed to accessories. To ensure customers qualify for this discount, they will be asked to provide the registration certificate of the vehicle and their corresponding unemployment card.

I can only ask the public do not abuse this scheme and refrain from producing previously held unemployment cards and as a safeguard, we may also ask to see a recent notification or correspondence from the department of social welfare. I also realise that I may encounter further issues in the application of this scheme and therefore reserve the right to retract it, should the need arise.

I have little doubt you will know of people that will be happy to hear and avail of this scheme, so please pass the word along.

Any other businesses who wish to apply this idea might please contact me with a view to setting up a discount FaceBook page or website. It would be great to have a number of savings listed in a centralised source.

Paul Allen

paulallen@motorway.ie

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3 thoughts on “Reduce prices to the unemployed

    • Hi Eric,
      As a business owner I am sure you are looking after your regular customers as best you can whilst trying hard to pay your overheads. Just like us, you can only go so low with your profitability and keep the doors open.
      My nightmare scenario is when a friend calls for tyres. I try my best to look after him but with such tight margins in our industry, there is very little room to decrease from our advertised prices.
      Given the poor economic conditions, our workshop is not operating at full capacity at all times and this allows us to do some non profitable fitments whilst helping those most in need.
      Since starting this project it is noticeable how many family cars have used our service and if we can help to save the life of just one child it will be profit enough.
      Thanks for reading my blog and giving me the opportunity to clarify why we cannot extend this offer more widely.

      Kind regards

      Paul

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